• DATE

    24 April 2026

  • TIME

    12:30 pm - 1:20 pm

    AEST

  • EVENT TYPE

    Webinar

  • WHO

    Christian fundraisers, tech and admin team members

  • June Steward

  • REGULAR COST

    $30

  • CMA MEMBER

    $0

  • STANDARDS COUNCIL MEMBERS

    $0

Member means paid members of CMA and accredited partners of the CMA Standards Council.

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1300 262 300

EVENT SPONSORS

Description

Selecting the right CRM can make or break your organisation’s fundraising success—but with so many options available, where do you start?

Join our panel of nonprofit experts and practitioners as they unpack the realities of choosing a CRM that truly fits your organisation’s needs. This practical, insight-packed session will go beyond theory, giving you real-world advice from those who have recently navigated the CRM selection and implementation journey.

You’ll hear firsthand stories from fundraisers who have been through the process – what worked, what didn’t, and what they wish they’d known from the start. Alongside expert guidance, you’ll gain access to useful tools, key considerations, and proven strategies to help you make a confident, informed decision.

Whether you’re planning your first CRM or considering a switch, this webinar is designed to equip you with the knowledge to avoid common pitfalls and choose a system that supports your mission and growth.
5 MINS

Preview this seminar

June Steward

Director

- Creagivity

June Steward is a fundraising consultant and copywriter at Creagivity, home to June’s Fundraising Letter. She helps non-profits, both Christian and secular, raise millions of dollars in individual giving and each year writes hundreds of thousands of words in charity stories and donor love. Her consultancy specialises in charity direct marketing, fundraising strategy and training. She has been a speaker at both Australian and international fundraising events and conferences. June believes Christians should be leaders in generosity and giving.

Rob van der End

CEO

- Heartburst

Rob van der End is CEO of Heartburst and a trusted advisor to faith-based and purpose-driven nonprofit leaders navigating complex digital and organisational change. With over 30 years of leadership experience, Rob brings strategic judgement shaped by both operational accountability and a deep commitment to stewardship, trust, and long-term impact.

Across his career, Rob has founded, scaled, and led technology businesses spanning digital services, SaaS product development, and international operations, including work across Australia and the United States. This operator-level experience means Rob has made decisions with real consequences — stewarding people, resources, and systems in environments where clarity, integrity, and responsibility matter.

Today, Rob partners with nonprofit executives to design integrated digital ecosystems that support meaningful relationships — aligning CRM strategy, donor journeys, websites, and data to strengthen engagement, generosity, and organisational confidence.

Rob’s leadership has been recognised nationally through BRW Fast 100, Deloitte Fast 50, and finalist honours for Entrepreneur of the Year and Young Australian of the Year. He is known for calm authority, values-driven leadership, and a conviction that technology should serve people, mission, and lasting impact.

James Angus

Group Manager, Mission Systems

- SU Australia

James Angus is the Group Manager, Mission Systems at SU Australia. His professional motto is "Technology should work hard for people, not the other way around". James has spent the past decade leading software projects, many of which involved CRM and CRM-integrated solutions.

Kate Petersen

Operations Director

- Gateway Baptist Church

Kate Petersen is the Operations Director at Gateway Baptist Church, a multi-campus church in the Greater Brisbane region. She oversees a broad portfolio including HR and WHS compliance, Creative Ministries, Facilities, Administration, ICT and Production, and serves on the Senior Leadership Team and Leadership Development group.

Kate began her career in advertising, leading an agency at just 22, before starting a family and relocating to France to live out a long-held dream. After coming to faith at 33, she transitioned into ministry, a defining shift that continues to shape her leadership and calling. She holds a Bachelor of International Business (French), a Bachelor of Creative Industries, and a Graduate Certificate in Leadership Coaching.

Kate also serves with Arrow Leadership, helping to facilitate the Executive Leaders program. She and her husband have three teenagers, and she counts raising children who love Jesus as her greatest joy.

Stephanie Wise

- Cleave

Stephanie Wise works across fundraising, communications and project delivery, helping not-for-profit organisations strengthen fundraising and supporter engagement. Through her work at Cleave Consults, she supports organisations across appeals, supporter communications, digital fundraising, and CRM onboarding and uplift. She has worked hands-on with small start-up organisations to get data organised and donor communications established, and alongside larger teams to refine workflows and make better use of their existing systems. She has also supported organisations as they explore new CRM options and navigate system change. This gives her a practical perspective on both choosing a CRM and maximising the one you already have. Stephanie believes a CRM should be a helpful tool that supports fundraising and makes everyday work easier.
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