General Manager – Sales and Marketing

General Manager – Sales and Marketing

Transform lives, every single day

Lead sales, marketing and the transformation of the customer journey, shaping excellence in retirement living as we continue to innovate in our service model.  Do you want a career that means more? At Anglicare Sydney, we bring the strength, the support and the strategy to make it happen.

We’re a well-respected not for profit that’s been serving society’s most vulnerable for 170 years. Each year, we achieve life changing outcomes for the 40,000+ people who rely on our person-centred support. And now, we’re extending our reach and impact even further.

As General Manager, Sales & Marketing, you’ll be key to our mission to enrich lives and strengthen communities. Be welcomed into a compassionate, respectful and purpose driven community where we don’t just talk about values, we live them.

Your Opportunity

In the newly created position of General Manager, Sales & Marketing, Seniors Communities, you will lead the strategic integration and uplift of our sales and marketing functions into a unified, high performing team. You’ll craft and deliver Anglicare’s market narrative, strengthen brand presence, elevate customer experience and drive sustainable growth across our expanding Seniors Communities portfolio.

You will champion the transformation towards our “For Life” model, bringing together property, care, hospitality and community into a compelling future focused value proposition for older Australians and their families.

Through strategic insight, team leadership and operational excellence, you will position Anglicare as a leader in innovation, service quality and trust.

With integrity and resilience, you will:

• Lead the development and implementation of integrated sales and marketing strategies aligned to organisational growth priorities.
• Drive performance through effective sales forecasting, pipeline management and capability uplift across a large and diverse sales team.
• Oversee brand, digital, advertising and campaign execution to ensure consistent and compelling messaging for prospective residents and key influencers.
• Partner closely with Development, Operations and Care teams to support new developments, redevelopments and go to market strategies.
• Lead the uplift of systems and processes, including the transition to enhanced CRM and digital marketing tools, ensuring an insight driven operating model.

What you’ll bring

You are a strategic, collaborative leader who inspires excellence and drives meaningful change. You thrive in dynamic environments and bring both commercial acumen and creativity to the way you shape markets, messages and customer journeys.

You bring:

•  Bachelor’s degree in Business, Marketing or a related field (postgraduate qualifications desirable).
• Demonstrated success in a senior leadership role across Sales and Marketing.
• Demonstrated experience developing and executing organisational sales and marketing strategies.
• Proven capability in change leadership, process optimisation and new operating model implementation.
• Experience in the community, seniors living or not‑for‑profit sectors (highly regarded). 

Ideally, you will also have:

• Experience working in property, lifestyle, community development or service‑based industries.
• Strong capability in messaging for diverse audiences, including older Australians and their adult children.
• Experience selling or marketing “future‑state” offerings (e.g., unbuilt products, developments, lifestyle or care services).
• Exposure to CRM and digital marketing platforms (e.g., HubSpot) and insight‑driven decision making.
• Highly developed communication, coaching and influencing skills.

Why Anglicare? 

We provide meaningful opportunities and choice, both for the individuals and communities we support and the dedicated people here who make it happen. At Anglicare, you’ll get the security, stability and opportunities that come with a strong, well‑established organisation that’s ready for the future. You’ll belong to a community of kind, humble and respectful people of all faiths and backgrounds.

On top of that, here are just some of the tangible benefits you will enjoy in a career with us:

• Flexible work options to get the most out of work and life.
• Salary packaging – up to $15,900 tax‑free income plus $2,650 for meals and entertainment.
• Ongoing professional development and leadership training to support your career journey.
• Exclusive discounts to over 400 retailers.
• Employee Assistance Program and Fitness Passport with discounts to over 800 gyms.

Are you ready for a career that means more?

To apply for this role, click the ‘Apply’ button or submit your resumé and a cover letter. All applicants will receive a response. Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christian‑based values, our team includes people of all faiths and backgrounds who share our commitment to serving others, and we value the diverse perspectives they bring. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds.

Application Close Date: April 04, 2026