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The Role of Video in Marketing and Fundraising

A CMA Webinar
  When Feb 7, 2017, 12:30 pm (Daylight Saving time!), concludes at 1:15 pm  
  Where Your Device!  
  Who Fundraisers and marketing personnel in Christian organisations  
  Cost* $25.00, CMA Member Cost $0.00  

There is a reason that video marketing is enjoying such a strong rise throughout all industry sectors: it's powerful. Video has the ability to engage the emotions more effectively than any other digital communication method; it is an incredible tool for storytelling and fostering deeper connections. In this seminar, we'll explore some of the key ways to use video as part of your overall communication and engagement strategy, to help with fundraising, relationship building, and keeping your organisation top of mind. We'll run through the five key elements common to successful videos and look at how to avoid some of the mistakes we've seen (and made!) in the past.

*Subscriber means CMA Paid Subscriber, or Fundraising Network Member
 

Presenter

Richard Thompson
Cadence Media
Profile
 
 
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